Product Marketing Manager (Puzzle Studio)
Marketing / PR - Product Marketing - Helsinki Metropolitan Area, Finland
|Job Title||Product Marketing Manager (Puzzle Studio)|
Rovio’s Puzzle Studio is the home of the passionate team behind Angry Birds Match, Angry Birds Friends, the newly launched Angry Birds Dream Blast, and other unreleased games currently in production. The studio strives to create puzzle games that are instantly fun, but that can also turn into years-long hobbies. Puzzle Studio is also exploring new ways to use narrative and character worlds in casual mobile games, with the aim of creating a true emotional connection that stays with players even when they’re not playing.
We are now looking for a Product Marketing Manager to join our team based in Puzzle studio, Finland.
Working as an integral part of the team, the Product Marketing Manager (PMM) is the ultimate representative of the players. The PMM is championing user-centricity in the team, and will be responsible for the marketing of the game throughout its life-cycle, from initiation to sunset.
The PMM formulates a marketing strategy for maximizing the game’s reach, conversion and appeal to players at each stage of its life-cycle: test launch, soft launch, global launch, live ops, autopilot and sunset. The PMM is responsible for selecting the best marketing methods to maximize the game’s potential at each stage and optimize the entire funnel. This involves working closely with all parts of the organization: games management, UA, community, marketing creative, finance and legal.
Your responsibilities as a Product Marketing Manager:
Identifying and sizing market opportunities
2. Product Activation & KPIs and reporting
Definition of Marketing Strategy, and elaboration and execution of the Go-to-Market plan for all stages of game life
3. Product Performance Optimization
Top: UA creative, Influencer, PR, TVC, Radio, Innovative Channels
Who we think will do great in this role has:
If you are interested, please send your application today - Apply Now! We look forward to hearing from you.
|Category||Marketing / PR|
|Date Posted||4 June 2020|